Musée Atelier Audemars Piguet – Watchmaking Art in a Spiral Staging

Projects > Musée Atelier Audemars Piguet

At the Musée Atelier Audemars Piguet in the Swiss Jura, over 300 unique timepieces are displayed in a spiral-shaped building that seamlessly blends architecture, landscape, and scenography into a fluid, immersive experience — crafted with the highest precision.

An exceptional exhibition architecture was created for the Musée Atelier Audemars Piguet, featuring precisely positioned display cases that adapt in appearance and design to each chapter of the narrative. The scenography follows a smoothly paced journey through the history of watchmaking — supported by natural light, mechanical sculptures, and refined materials such as glass, brass, bleached ash, and black high-gloss lacquer.

References

Watchmaking
in Focus

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The spiral-shaped architecture with curved glass walls required display cases that integrate precisely into the flowing spatial structure and harmonize with reflections and changing lighting conditions.

Challenges

Architectural Integration

Precision & Visibility

Tiny watch components — some as thin as a human hair — had to be perfectly illuminated and made visible without glare or casting shadows.

Over 300 historic timepieces, including unique pieces from the 18th century, require stable climate conditions to protect them from fluctuations in temperature and humidity.

Climate Control

Narrative Diversity

Each chapter of the exhibition required its own design language – from black showcases for early watchmaking to glass spheres for the most complex complications.

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Custom-made display cases adapt in appearance and materiality to the different narrative sections and blend seamlessly into the organic architecture.

Solutions

Flexible display case architecture

Precise Lighting Guidance

Specially calibrated lighting systems reveal the finest details and engravings of the watch mechanisms, creating an atmospheric presentation free from unwanted reflections.

Climate-controlled display cases ensure optimal preservation conditions for delicate historical timepieces and safeguard them for future generations.

Full Climate Control

Staged Highlights

The central glass sphere for the “Universelle” with its 21 complications offers equal views from both front and back — a true universe of watchmaking artistry.

Gallery

Advantages

Experience

The spiral-shaped staging offers visitors a seamless journey through the history of watchmaking – from early masterpieces to modern complications.

Museums and luxury brands gain a reliable partner for the highest design and technical standards.

Trust

Value Enhancement

Historic one-of-a-kind pieces gain new radiance through perfect presentation and underline their significance as cultural assets.

Precise climate control and high-quality materials ensure long-term object protection and efficient operation.

Sustainability

CONTACT & CONSULTING

Every project starts with thoughtful exchange

Sehner accompanies your vision – from the first idea to the final realization.

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